Advantages of plant-based concentrated liquid detergent over traditional liquid detergents
Born Good concentrated liquid detergent is more economical than a regular detergent per wash. As there is less transport of water, its carbon footprint is also lower. Born Good concentrated liquid detergent also saves space at home and reduces the frequency of shopping.
Benefits of the Born Good Concentrated Liquid Detergent
Born Good's plant-based concentrated liquid detergent saves over 80% water. It also keeps your clothes feeling soft and fresh. It's non-toxic ingredients are safe for our environment and safe in contact with our skin. The powerful plant-based ingredients effectively remove all tough stains.
Plant Based ingredients used in our Concentrated Fragrance Detergent
Natural Coconut Extracts
Citrus Extracts
Glycerine (from sugarcane)
How to use BornGood's Concentrated Fragrance Detergent
For machine wash, use 10ml for a normal load of 6-8 Kg's or 20ml for a heavily soiled load. Add the detergent into the detergent compartment.
For hand wash, use 10ml in 4 litres of water (for 8-10 items). Soak and scrub to remove all stains.
Essential Laundry Care Combo
Essential Laundry Care Combo
(Inclusive Of All Taxes)
(35% off)
Couldn't load pickup availability
Product Info
Why Choose Born Good
Key Ingredients
Concentrated Detergent
1. Citric extracts from citrus fruits
2. C18 palmitic surfactant from palm oil
3.Glycerine from vegetable oil
Fabric Conditioner
1. Soyabean oil
2. RSPO certified palm oil
Offers
Above ₹899: Get 15% off (for first time customers). Use code 'First15'
Above ₹1299: Get free air freshener conc 50ml x 2 and tap & shower conc 50ml x 2 (worth 948) ( apply coupon on checkout)
More Detail
MRP (inclusive of all taxes):
Rs. 1,398
Manufactured & Marketed by:
Be Better Personal Care Private Limited,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110
plant-based concentrated laundry detergent & conditioner combo
Concentrated formulation
Contemporary Fragrance
2x Softer Clothes
Concentrated Detergent
What is the difference between a concentrated detergent and a regular detergent?
The main difference between a concentrated detergent and a regular detergent is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good concentrated detergent, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.
Why use Born Good's Concentrated Liquid Laundry Detergent?
There are many reasons why to choose Born Good's concentrated detergent. It is more economical than a regular detergent per wash. As there is less transport of water, its carbon footprint is lower. It also saves space at home and reduces the frequency of shopping. Lastly, it saves over 80% water.
Our concentrated detergents is packed with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.
Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.
Fragrance Notes
The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver.
Cleaning Efficacy
Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.
Fabric Conditioner
Why use Born Good's Fabric Conditioner?
We’ve formulated this fabric conditioning liquid to do more than make your garments softer. Its BioBased ingredients enter the pores of each garment, working from within to soften them while increasing their wicking properties. Its naturally hydrophilic nature helps repel dust and prevents sweat from settling on its surface, keeping your garments cleaner and feeling lighter.
Add it to the last rinse cycle of your wash for optimum benefits. Plus, its spicy notes of citrus, pepper and woody musk keeps your garments mildly-scented until the next wash.
USDA Certified
This is a USDA Certified BioBased Product 89%. It contains 89% BioBased content making which is much higher than traditional fabric conditioners.
Softer, Smoother & Gentler
The softness of a garment can be scientifically measured through its coefficient of friction. What it means, simply, is the amount of friction generated by the fabric when it comes in contact with another material. The lower the coefficient, the softer the fabric, and vice versa.
Born Good Fabric Conditioner has been tested by CIRCOT and measured to make garments twice as soft as other traditional fabric conditioners.
Repels Sweat & Dust
The BioBased ingredients we’ve used in our formulation makes this fabric conditioner hydrophilic in nature and increases its wicking property. This lends it the ability to absorb moisture from the skin and bring it to the garment surface, leaving your garments feeling lighter. This unique hydrophilic quality also reduces the static charge on garments and prevents dust from settling down, keeping your garments cleaner long after washday.
Cypress Fresh Fragrance
We captured the scents that waft through the crisp, mountain air in a fragrance that strikes the perfect balance between refreshing and long-lasting. It does not over-power but rather lingers mildly until the next wash.
Caution
Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes.
Citric extracts from citrus fruits
C18 palmitic surfactant from palm oil
Soyabean Oil
frequently asked questions
What is the difference between concentrated detergents and regular detergents?
The main difference between concentrated detergents and regular detergents is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.
Why is a concentrated detergent better?
There are many reasons why a concentrated detergent is better. It is more economical than a regular detergent per wash. As there is less transport of water, it is lower in it's carbon footprint. It also saves space at home and reduces the frequency of shopping.
Is this product safe for baby clothes?
In short - Yes. Our concentrated detergent contains a higher percentage of naturally occurring ingredients and doesn't contain toxins such as sulphates & phosphates. They are very safe to wash your baby’s clothes.
Do you use any sulphates / phosphates or parabens?
Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources.
Can I reuse my detergent bottle?
Yes. Our aim is to encourage you to buy the bottle from us only once. Subsequent purchases should be of our refill pack. We also recommend reusing the bottle at home.
Is a fabric conditioner good for clothes?
A fabric conditioner is good for clothes for many reasons. In addition to imparting a fragrance and making the clothes feel softer, it also adds a protective layer on the clothes giving them a longer life.
Are your plant-based products as or more effective compared to traditional detergents?
Our products are tested and found to be twice as soft as traditional fabric conditioners. This is based on a co-efficient of friction test done by CIRCOT. Please email us at care@borngood.in to get a copy of this report.
Is the product safe for sensitive skin or allergy-prone skin?
Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.
Ingredients
| Concentrated Liquid Laundry Detergent | ||
|---|---|---|
| Ingredients | Derived From | Purpose |
| Aqua | Naturally occurring | |
| Glycerine | Soyabean, Palm or Coconut oil | Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate |
| Cyclic lipopeptides | Fermented cyclic lipopeptides | Breaks down stains |
| Citric acid | Citric fruits | Soften water and maintain a neutral pH |
| Protease | Fermented enzyme | Breaks down protein based stains |
| Cocoamidopropyl Betain | Coconut oil | Germicide that prevents redposition of stains |
| C-10 - C-12 Alkyl polyglucoside | Vegetable oil & starch | Imparts wetting properties that reduce surface tension |
| Hypo allergenic fragrance | Essential oils | Imparts Fragrance |
| Potassium Sorbate & Sodium Benzoate | Inorganic salts | Food preservatives to prevent growth of bacteria, fungus, mold and yeast |
| Sodium salt of methyl esters | Coconut oil & Palm Oil | Anti redeposition agent |
| C18 palmitic surfactant | Palm Oil | Viscosity enhancer |
| Cocamidopropyl Amine oxide | Coconut oil & Palm Oil | Foaming, wetting and emulsifying agent |
| Sodium Chloride | Naturally occuring salt | Viscosity enhancer |
| Plant-Based Fabric Conditioner | ||
|---|---|---|
| Ingredients | Derived From | Purpose |
| Aqua | Naturally occurring | |
| Soya Bean Oil | Soya Bean | To soften the garment |
| Hypo Allergenic Fragrance | Essential Oil | Imparts Fragrance |
| Palm Oil Based Softener | RSPO Certified Palm Oil | To soften the garment |
| Potassium Sorbate & Sodium Benzoate | Inorganic salts | Food preservatives to prevent growth of bacteria, fungus, mold and yeast |
