In the past I have refrained from plant-based detergents. I worried that they were not as effective as the normal detergents. With 2 kids, laundry is a big deal in our house. I was pleasantly surprised to find that Born Good works BETTER than my current detergent! I could really see the difference in our whites. All this while being environment friendly really ticks all my boxes!

I have recently fallen in love with the ocean all over again while learning how to scuba dive. I have also been ridden with guilt because my daily detergent harms that very ocean every day. I am so happy to see a local brand that is recognising what I feel for this planet and the urgent need of the hour. I am happy to be given the opportunity to be Born(Again)Good!

It’s exciting to have a plant-based alternative to use in something that is literally an everyday routine. We were honestly so pleasantly surprised with the results. After the sample ran out, everyone at home was nagging me to get more :)

It’s been a good experience, I'm happy with the product, as it’s easy on the fabric and yet removes tough stains. It can be used even for washing kids clothes as it’s free from sulphates, phosphates, and parabens.