Skip to product information
1 of 8

Concentrated Liquid Laundry Detergent

Concentrated Liquid Laundry Detergent

Born Good's concentrated detergent is packed with powerful plant-based ingredients and is more economical than a regular detergent per wash. It saves space at home and reduces the frequency of shopping. It also saves over 80% water.

Regular price MRP: ₹ 599
Regular price MRP: ₹ 619 Sale price ₹ 599

(Inclusive Of All Taxes)

(3% off)

Pack Size

Product Info

View full details

Why Choose Born Good

Born Good

Key Ingredients

1. Citric extracts from citrus fruits
2. C18 palmitic surfactant from palm oil
3. Glycerine from vegetable oil

Offers

Above ₹899: Get 15% off (for first time customers). Use code 'First15'

Above ₹1299: Get free air freshener conc 50ml x 2 and tap & shower conc 50ml x 2 (worth 948) ( apply coupon on checkout)

More Detail

MRP (inclusive of all taxes):
1 L bottle - Rs. 899
1 L refill - Rs. 889

Manufactured & Marketed by:
Be Better Personal Care Private Limited,
#336 & #337 Jonabonda Village,
Onnalavadi Post,
Krishnagiri District,
Hosur 635110

Plant-Based Concentrated Fragrance Liquid Laundry Detergent

Inspired by Nature. Made good with Science.

Icon

Concentrated formulation

Icon

Contemporary Fragrance

Icon

Safe For Skin

What is the difference between a concentrated detergent and a regular detergent?

The main difference between a concentrated detergent and a regular detergent is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good concentrated detergent, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.

Why use Born Good's Concentrated Liquid Laundry Detergent?

There are many reasons why to choose Born Good's concentrated detergent. It is more economical than a regular detergent per wash. As there is less transport of water, its carbon footprint is lower. It also saves space at home and reduces the frequency of shopping. Lastly, it saves over 80% water.

Our concentrated detergents is packed with powerful plant-based ingredients that effectively remove stains, deep cleanse, and keep your garments smelling fresh. The contemporary fragrances do not over-power but rather linger till the next wash.

Use them for your everyday clothes, linen and towels. They are suitable for front load and top load machines and also for hand wash.

Fragrance Notes

The Brazilian Rosewood variant is infused with floral notes of woody nutmeg and spiced veitver.

Cleaning Efficacy

Our products are tested at Bureau Veritas and are proven to clean at par or better than traditional detergents.

Caution

Keep out of reach of children. On contact with eyes, remove contact lenses (if present) and rinse thoroughly for several minutes.

Icon

C-18 Palmitic Surfactant From Palm Oil

Icon

Citric Acid From Citrus Fruits

Icon

Glycerine From Vegetable Oils

Customer Reviews

Based on 99 reviews
82%
(81)
10%
(10)
5%
(5)
0%
(0)
3%
(3)
N
Neena Gupta
Born good 🧼 ng

The concentrate born good laundry detergent is good and cleans well

V
Vincent
Satisfied

The product seems to be working well, the fragrance is mild and the cleaning is active. I'm glad that I'm avoiding the chemicals that were present in other washing powders. However, the packaging design, particularly the lid can be better.

D
Dharan Shah

Concentrated Liquid Laundry Detergent

N
NITIN GUPTA
Good products to have

The combo of fabric conditioner, liquid detergent and dish washing gel are good products to have with great quality and fragrance with reasonable pricing.... Look forward to placing another order..

R
Rajesh Nair
Good product - concentrated liquid detergent

Happy with the result and also environment friendly

frequently asked questions

What is the difference between concentrated detergents and regular detergents?

The main difference between concentrated detergents and regular detergents is that you require less detergent per load when you use concentrated detergents. When it comes to Born Good, all you need is 10ml per load of 6-8kg's as opposed to 60ml per load when you use a regular detergent.

Why is a concentrated detergent better?

There are many reasons why a concentrated detergent is better. It is more economical than a regular detergent per wash. As there is less transport of water, it is lower in it's carbon footprint. It also saves space at home and reduces the frequency of shopping.

Is this product safe for baby clothes?

In short - Yes. Our concentrated detergent contains a higher percentage of naturally occurring ingredients and doesn't contain toxins such as sulphates & phosphates. They are very safe to wash your baby’s clothes.

Do you use any sulphates / phosphates or parabens?

Our products are free from all of the above. Our active ingredients like surfactants are sourced from naturally occurring sources.

Are your plant-based products as or more effective compared to traditional detergents?

Our products are tested and verified for their cleaning efficacy for the most commonly occurring stains (turmeric, oil, grease, dirt / mud, tea / coffee, blood, wine, ketchup and ink), with proven efficacy being at par or better than the traditional detergents.

Is the product safe for sensitive skin or allergy-prone skin?

Our product contains a high percentage of plant and mineral-based ingredients, hence, it is gentle for people with sensitive or allergy-prone skin.

Ingredients

Ingredients Derived From Purpose
Aqua Naturally occurring  
Glycerine Soyabean, Palm or Coconut oil Lubricating agent that prevents loss of tensile strength and gives a softer feel to the substrate
Cyclic lipopeptides Fermented cyclic lipopeptides Breaks down stains
Citric acid Citric fruits Soften water and maintain a neutral pH
Protease Fermented enzyme Breaks down protein based stains
Cocoamidopropyl Betain Coconut oil Germicide that prevents redposition of stains
 C-10 - C-12 Alkyl polyglucoside Vegetable oil & starch Imparts wetting properties that reduce surface tension
Hypo allergenic fragrance Essential oils Imparts Fragrance
Potassium Sorbate & Sodium Benzoate Inorganic salts Food preservatives to prevent growth of bacteria, fungus, mold and yeast
Sodium Salt of Methyl Esters Coconut oil & Palm Oil Prevents soil from redepositing on the garment
C18 Palmitic surfactant Palm oil Natural viscosity enhancer 
Sodium Chloride Naturally occurring salt Natural viscosity enhancer 
Cocamidopropyl Amine Oxide Coconut oil & Palm Oil Foaming, wetting and emulsifying agent
Ethanol Solvent Sugarcane
Food based colour Add colour to the product Berries & Grapes